Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Книга "Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership"
Авторы: Joseph Jaffe
Издатель: John Wiley & Sons Limited
ISBN: 9780470187869
Описание
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
Характеристики
- параметрPDF
- Наименование Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
- Категория зарубежная литература/зарубежная деловая литература
- Авторы Joseph Jaffe
- Издатель John Wiley & Sons Limited
- ISBN 9780470187869
- Тип Книга
- Продавец Литрес
- Актуальность 28.05.2026
Еще в этой категории
Другие интернет-магазины
